Ready for Amazon Prime Day sale?
If not, don’t worry, this blog will help you gear up for any Amazon Global Prime Day sale like a pro.
Prime Day isn’t just another discount event; it’s one of the biggest global shopping festivals of the year. Buyers from the US, UK, Canada, Australia, and more flood Amazon in search of the best Prime Day discounts on everything from electronics to home goods. And guess what? Indian sellers are in a prime spot (pun intended) to cash in.
Whether you’re selling candles from Jaipur, phone accessories from Delhi, or organic face masks from Kerala, there’s a demand waiting out there.
But here’s the catch: with thousands of sellers competing, you need to know what products move fast. From electronics deals and beauty product offers to toy discounts and fashion sales, certain categories consistently top the charts.
This blog breaks down the top Prime Day categories, shares what buyers are looking for, and gives tips on how you can ship internationally and succeed, even if you’re just starting.
Let’s make this Prime Day your big leap into the global market.
1. Electronics Deals
Electronics top the list of bestselling items every single Prime Day.
From headphones and chargers to Bluetooth speakers and smartwatches, shoppers rush in for electronics deals they’ve been saving up for all year.
For Indian sellers, if you’re into white-labeled or OEM mobile accessories, cables, or even smart gadgets, bundle them attractively and offer Prime shipping. Focus on keywords like “fast-charging,” “durable,” and “travel-ready” in your titles.
Top Markets: United States, United Kingdom, Canada
2. Home Appliance Sales
Modern shoppers love smart, compact solutions for their homes. That’s why home appliance sales shoot up during Prime Day.
Top sellers include air fryers, electric kettles, food processors, and mini vacuum cleaners.
Indian brands manufacturing or exporting kitchen and home-use devices can win big here, especially when offering energy-efficient and space-saving features.
Target markets like Canada and Australia, where practical home upgrades are hot during sale events.
3. Beauty Product Offers
The global love for self-care is real, and during Prime Day, beauty product offers attract both first-time and repeat buyers.
Shoppers are often looking for organic skincare, beard grooming kits, hair serums and oils, face masks, and eye rollers.
As an Indian seller, this is your chance to shine. Ayurveda-backed and herbal products are trending globally.
Ensure your packaging is export-compliant (ingredient list, batch number, expiration date). Also, emphasise cruelty-free or natural ingredients to appeal to Western buyers.
4. Toy Discounts
Toys aren’t just for kids anymore; they’re giftable, collectable, and Prime Day offers steep toy discounts that parents love.
Top trending categories include STEM learning kits, wooden toys, board games, and DIY crafts.
If you’re a handcrafted toy maker or a bulk seller of eco-friendly toys, international markets like the US and UK have growing demand. Bonus: Toys have great margin potential.
Optimise your listings with emotional hooks, “screen-free learning,” “safe for toddlers,” or “Montessori inspired.”
5. Fashion Sales
From casual tees to boho jewellery, fashion sales explode during Amazon Prime Day — and many Indian sellers have already tapped into this.
If you’re in apparel, accessories, or ethnic-fusion fashion – now’s your time to go global.
Focus on lightweight scarves, handbags, printed tops or tunics, and statement jewellery.
Great product photos matter here. Show lifestyle shots, not just plain white background images.
Offer size charts in international formats and use Prime-eligible fulfilment (like Amazon FBA or cross-border logistics providers like ShipGlobal).
6. Health Product Deals
People across the world are investing more in self-care, fitness, and immunity, especially post-pandemic. That’s why health product deals peak during Prime Day.
Top global sellers include herbal supplements, yoga mats, resistance bands, and massage tools.
Indian brands have an edge here, especially in natural wellness and Ayurveda.
Some health products require certifications (FDA, CE, etc.) for export. Do your compliance homework in advance and use clean, minimalist packaging to appeal to health-conscious buyers.
7. Office Supply Discounts
The rise in remote work has made office supply discounts more relevant than ever during Prime Day.
Top-selling products include ergonomic mousepads, laptop stands, cable organisers, and planners.
India produces a ton of export-worthy stationery and office tools. If your product improves productivity or desk aesthetics, you’re already on trend.
Bundle complementary items like a “Work from Home Kit” to stand out from individual listings.
The US and UK see heavy demand in this category, especially among young professionals and college students.
8. Smart Home Devices
Smart tech is taking over homes, and bestselling items in this space are always Prime Day winners.
Top devices include smart bulbs, Wi-Fi plugs, video doorbells, and home security sensors.
Even if you don’t manufacture these, there’s potential in OEM or drop-ship partnerships. Many Indian sellers are now white-labeling or bundling these devices with value-added accessories.
Make sure your listing highlights compatibility with Alexa, Echo, or Google Assistant.
If you can add multilingual instructions (especially for EU markets), you’ll increase conversions significantly.
9. Kitchenware and Cookware
Home chefs love Prime Day, and kitchenware deals are always hot.
Popular items include masala boxes, stainless steel containers, copper tumblers, and non-stick cookware sets.
Indian-style kitchen products have strong appeal in NRI markets like the US and Canada. Position them as “heritage-inspired,” “space-saving,” or “giftable.”
Use storytelling in your product descriptions, such as “Inspired by traditional Indian kitchens, this spice box keeps your flavours fresh and accessible.”
Add dishwasher-safe or eco-friendly tags for better search visibility.
10. Pet Supplies
Yes, even pets get spoiled during Prime Day.
Globally, pet supply discounts increase in categories like grooming kits, smart feeders, and interactive toys.
If you produce or bundle affordable pet items, this is a low-competition yet high-opportunity category.
Focus on international packaging, safety assurance, and fast delivery.
Use keywords like “safe for dogs,” “cat-approved,” or “non-toxic materials” to increase visibility and trust.
How to Win as a Global Seller on Prime Day
Start early: Optimise listings and activate ads a week before Prime Day.
Go global: Target high-demand countries (US, UK, Canada, Germany, Australia).
Use smart logistics: Services like ShipGlobal help Indian sellers manage international orders with ease.
Offer Prime-eligible shipping via Amazon FBA or your own express logistics provider.
Track last year’s bestselling items and reviews to shape your pricing and keywords.
It’s not just about listing, it’s about standing out with the right strategy, category, and timing.
Conclusion
Amazon Prime Day isn’t just another shopping holiday; it’s a global sales phenomenon.
For Indian sellers looking to scale internationally, Prime Day is the perfect time to showcase your products and tap into massive buyer demand worldwide.
With millions of shoppers searching for the best Prime Day discounts, visibility in the right categories can turn a regular listing into a bestseller. From high-converting electronics deals, beauty product offers, and health product deals, to toy discounts, fashion sales, and office supply discounts, these are the categories where buyers flock and conversions spike.
Success on Prime Day isn’t just about listing a product. It’s about knowing where to show up and how to deliver. That means picking the right keywords, pricing competitively, and having your shipping game on point.
And that’s where cross-border support matters.
With platforms like ShipGlobal, you can list confidently and ship globally without the usual hassle. Quick pickups, international-ready documentation, real-time tracking — everything designed to help you focus on growth, not logistics.
So if you’re ready to take your products global, don’t sit this one out.
List smart, ship globally, and make this your biggest Prime Day yet.
Frequently Asked Questions
Yes! If you’re registered for Amazon Global Selling, you can list your products on international Amazon marketplaces and participate in Prime Day promotions. It’s a powerful way to tap into global demand.
Top-performing categories include electronics, beauty products, health products, toys, fashion, and office supplies. These categories see a surge in searches and purchases during Prime Day.
Use a trusted logistics partner like ShipGlobal.in that offers doorstep pickup, international-ready documentation, real-time tracking, and seamless delivery to over 220 countries. This ensures you meet customer expectations on time.
Optimise product titles and descriptions with relevant keywords, add high-quality images, run competitive pricing or discounts, and make sure your inventory is stocked and ready to ship globally.
Not necessarily. With logistics partners like ShipGlobal, most of the customs forms and export documentation are handled for you, making the process hassle-free and compliant.
