How to Sell on Amazon from India

Selling on Amazon is a huge opportunity for Indian business owners and entrepreneurs who want to scale their businesses. Amazon offers a new system, Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN) which allows users to sell their products and provide reliable customer service. 

As Amazon is becoming bigger and bigger within the e-commerce industry, it’s important to understand how to sell on Amazon from India. In our article, we will give you a step guide for Amazon sellers which offers information about Amazon, its selling points, and how you can start your own business.

Why Should You Sell on Amazon from India

With millions of users accessing Amazon and its products everyday, Indian sellers have the chance to sell their products internationally and ensure it increases their business brand. 

Amazon offers a global reach for sellers all across the world to access and see the wide range of product listings. Amazon also provides a reliable delivery model for international deliveries and ensures that delivery charges/ logistics are accurate when ordering online. In addition, Indian sellers using Amazon, can increase their brand through online marketing tools and receive customers’ trust as Amazon is a trustworthy site. Also read about exporting from India to USA with Amazon.

How to Sell on Amazon from India

When selling on Amazon, you should select a business model that works for you and represents your brand.

Step 1: Registering Your Amazon India 

Your first step is to create a seller account for your business on Amazon India. You can do this by:

• Click “Start Selling”
• Then you can create your Amazon Account 
• Enter your name, number, email and create a password for your account. 
• You’ll then be asked to enter your store name and the different documents needed to complete your online application.

What Documents Do I need to Sell on Amazon

To register as a seller on Amazon India, you will need to present:

• Active Bank Account Number 
• Permanent Account Number (PAN)
• Certificate Incorporation and Memorandum of Association (if you’re a limited company) 
• Goods and Services Tax Identification Number (GSTIN)

Can You Sell on Amazon.in as an Individual? Absolutely!

Yes! You can sell on Amazon.in as an individual without needing to register a business. However, there are some conditions to keep in mind.

Selling Without GST Registration

If your products fall under GST-exempt categories, you don’t need a GST number to sell.

Examples of GST Exempt products:

• Books
• Handicrafts
• Certain Household Items

Selling with GST Registration

If your products aren’t GST-exempt, you’ll need a GSTIN (Goods and Services Tax Identification Number) before you start selling.

Getting Started: Basic Requirements

To kickstart your Amazon selling journey as an individual, ensure you have:

• An active bank account for receiving payments
• A PAN Card for tax purposes
• A Seller account on Amazon Seller Central
• A product category and description for listing your items

How Shipping and Fulfillment Works

Once your products are listed, you can choose how you want to ship them:

• Self-Shipping – You handle storage, packaging, and delivery
• Fulfillment by Amazon (FBA) – Amazon stores, packs, and ships your products for you! This is great if you want hassle-free logistics and Prime eligibility
• Understanding Amazon’s Fees
• Amazon charges sellers a referral fee and a closing fee, which vary based on product category and price

Ready to Scale Up

If you’re serious about growing your business, consider upgrading to a Professional Seller Account. This gives you access to benefits like:

• Bulk product listing
• Advertising tools
• Better insights and reports
• Selling on Amazon.in as an individual is simple, flexible, and can be a great way to turn your passion into profit. So, why wait? Start selling today!

How Can You Navigate through the Exports Compliance Dashboard

• Look into the requirements for export registration, product documentation, shipping documentation, payment reconciliation, and tax documentation. 

• Request assistance to obtain the documents needed for your business.

• You will then receive export documentation from India to deliver your parcels.

Step 2: Product Listings to Sell 

Whether you’re a sole trader with your own products or want to find a product to sell online, it’s important to reach your target audience and conduct market research for your international clients. 

The demand for popular products is on the rise, and you can become a top seller on Amazon. You can find the best profitable products to sell internationally through demand, profits, competition, market gaps, weight, and size of products. When working on your online store for Amazon, it’s important to ensure you reach your target audience and conduct market research to develop profits through your different product ideas.

Step 3: Adding Products to your Amazon Business Account

After you have decided what you want to sell online, you will need to create a product listing. This is done by adding your product category to the Amazon Seller Central Account. You can do this by:

1. Create a new listing for your product 

If you have not listed a product, you will need to create a new listing in order to sell your products on Amazon. This involves addressing the international marketplace on Amazon, and you will usually receive an ASIN (Amazon Standard Identification Number). 

2. Make sure to search and match products 

This is to ensure you reach a global scale with your Amazon business and that your product is already listed on Amazon. You can search for the product type, the price you want and how many units. 

3. List all your products in bulk on Amazon 

If you’re wanting to sell your products in bulk, we suggest setting between 100-1,000 products a month.

Step 4: Customer Reviews and Product Reviews

Customer Reviews

• Real Experiences, Real Impact – Honest reviews give future buyers a sneak peek into the product’s actual performance.
  
• Trust Booster – Genuine feedback builds confidence and makes your brand more credible.
  
• Buying Made Easy – Customer opinions guide hesitant shoppers, helping them make informed decisions.
  
• Powering Your Reputation – Strong reviews strengthen your brand image and seller trustworthiness.
  
• Boosting Search Rankings – Reviews play a key role in making your product more visible on platforms like Amazon.
  
• Engaging with Customers – Meaningful interactions create loyal customers and repeat business.
• Insights for Growth – Feedback helps refine products, improve service, and enhance the overall shopping experience.
  

Product Reviews

• Product Centric Evaluation: Focus on the item itself, assessing its quality, functionality, and usability.
  
• Influencing Decisions: Featured on the product listing page, these reviews play a vital role in shaping future buyers’ purchasing choices.
  
• Impact on Search Ranking: Integrated into Amazon’s A9 search algorithm, product reviews affect ranking and organic visibility.
  
• Driving Improvements: Provide essential insights that help sellers understand customer expectations and identify areas for enhancement.

Step 5: Effective Marketing Strategy for Advertising Options 

It’s important to promote your Amazon seller page on different social media sites and optimize your Amazon page with relevant keywords. You can do this by:

• Relevant Keywords: SEO is a great way to help promote your products and ensure your high-quality products rank on Google. This will help to attract new B2B customers and even reach your designated target audience.
• Product Images: Many customers also rely on product images, so ensure you have high-quality images and show the different parts to your products. 
• Product Descriptions: Another way to promote your product is through the product description. You are essentially telling clients what your product is about, the product title, product prices and how it can benefit customers.
• Social Media Channels: Work with your social media channels to promote your business, it’s products and how they can help your customers.

ShipGlobal.in: How We Work with FBA and MFN

Amazon sellers who use FBA or MFN can also use our international shipping services for their products. But what does each one mean and what do they do?

FBA (Fulfillment by Amazon) focuses on Amazon actually receiving the product purchase information then proceeding to ship it. FBA is normally covered by their fees and depends on the size and weight of the actual item

MFN (Merchant Fulfilled Network) focuses on the sellers actually shipping their products themselves, but they receive orders through Amazon.

At ShipGlobal.in we work with both FBA and MFN. We will ensure we can deliver your shipping products in a fast and timely manner. Our team works across a wide range of different industries from ecommerce business to online businesses to deliver your packages to your customers. We will ensure we provide the right tracking information. 

At ShipGlobal.in, we prioritize customer service and support. We understand how important your Amazon shop is, and we are here to help you carry out your Amazon orders successfully. Join ShipGlobal.in today to reach success and we can help you sell on Amazon from India! Check out our shipping fees and see how you can work with us!

Conclusion

Amazon is a reliable online marketplace and a third-party business that allows individual sellers from India to engage online and work towards selling their products to consumers. By following our simple steps, your online business on Amazon will begin to flourish, and you will receive the revenue you deserve. Our effective strategies and shipping costs will ensure your online business can grow on Amazon and Amazon sellers can work to promote their business.

Frequently Asked Questions for How to Sell on Amazon from India