Boosting Sales with Amazon Ads: Proven Strategies for Success

Hi Reader,

If you are here on this blog today then either you’re a new exporter or an experienced seller.

Either way, the issue is Amazon advertising, right?

Now let me tell you something, 

You are at the right place because, in this blog, I’ll tell you how to perfect your ad strategy that’ll not only help you cut down on ad spend but also ensure you’re getting the most out of every rupee.

 Whether you’re selling tech gadgets, fashion items, or home essentials, these tips will put your business on the map no matter where you are.

Amazon is the gateway to the world. Whether you’re in India or anywhere else, you get access to a global customer base of over 200 million people. 

With the right Amazon advertising strategies, you can turn your small business into a global brand in no time.

The best part? 

Amazon offers a variety of powerful advertising tools to get your products in front of the right people. From well-timed ads to targeted campaigns, you have everything you need to boost visibility and drive sales across the globe.

Let’s dive into the best Amazon advertising strategies that can help you grow your brand internationally and take your sales to new heights!

Why These Strategies Work

We believe in logical and practical principles.

Our strategies focused on boosting sales with Amazon ads might deliver different results for each business, but they consistently outperform average benchmarks. 

Here’s why:

• They isolate high-performing keywords, giving them focused budgets and bids.
• They minimize wasted ad spend by identifying and eliminating underperforming elements.
• They leverage Amazon’s tools, like the Search Query Performance Report, to uncover hidden opportunities.

Sounds interesting, right? Stay with us, and in no time, you’ll master Amazon ad strategies.

1. The Single Keyword Campaign Strategy

What is it?

The Single Keyword Campaign Strategy means running an ad that focuses on just one important keyword. This helps the ad reach the right people, makes it easier to manage the budget, and increases sales because the ad is very specific.

Example

Imagine you are selling eco-friendly water bottles. You can run an ad using only the keyword “reusable water bottle.” This way, your ad will show up when people search for this exact product. By focusing only on this keyword, you can write better ad content, show it to the right audience, and use your money wisely.

What’s the Issue with Regular Campaigns?

In standard campaigns, high-search-volume keywords often consume the entire budget, leaving little room for other profitable keywords to perform. To counter this, focus on keywords with moderate search volumes but good sales potential.

Steps to Implement

1. Generate Your Search Term Report
   • Go to Campaign Manager in Amazon Seller Central.
   • Navigate to Sponsored Ads Reports and create a new report.
   • Select Search Term Report for the maximum date range (up to 65 days).
   • Click “Run Report” and download the file.
2. Analyse the Report
   • Open the report and filter for keywords with more than five 7-day orders.
   • Highlight top-performing keywords, e.g., “Smart Lock.”
3. Create a Single Keyword Campaign
   • Return to Campaign Manager and create a new manual targeting campaign.
   • Select “Keyword Targeting” and input the chosen keyword.
   • Add Broad, Phrase, and Exact Match Types.
   • Adjust the bids slightly higher than the suggested CPC (e.g., suggested CPC of ₹13.86, set at ₹18).
   • Launch the campaign with a substantial budget.

2. Reduce Underperforming Keywords

What is it?

Reducing underperforming keywords means removing or pausing keywords in your ads that are not bringing good results. These keywords may get clicks but don’t lead to sales, causing you to waste money.

Example

Suppose you are selling handmade candles and running ads with keywords like “handmade candles,” “scented candles,” and “cheap candles.” After checking the ad performance, you notice that “cheap candles” are getting clicks but not converting into sales. This means people looking for “cheap candles” might not want to spend money on handmade products.

By removing or pausing the “cheap candles” keyword, you can save money and spend more on better-performing keywords like “handmade candles” and “scented candles,” leading to more sales and higher profits.

Steps to Implement

1. Access Reports
   • Navigate to Campaign Manager → Reports.
   • Download the search term report for the last 30 days.
2. Filter Keywords
   • Identify keywords with zero orders and ad spend exceeding 50% of your product price.
   • Highlight keywords with ACOS over 85% but limited orders (1-4).
3. Add Negatives
   • Use Campaign Manager to add underperforming keywords as negatives.

3. Scale What’s Already Working

What is it?

Scaling what’s already working means focusing more on the keywords or ads that are already bringing good sales. By increasing the budget or expanding these successful ads, you can earn even more profits.

Example

Imagine you are selling organic teas online. You notice that the keyword “buy green tea online” is getting a lot of sales, while other keywords like “herbal drinks” aren’t performing as well.

To make the most of this success, you can increase the budget for the “buy green tea online” ad or create more ads using similar keywords like “best green tea brand” or “organic green tea.” This way, you reach more customers who are interested in buying green tea, helping you grow your sales even faster.

Steps to Implement

1. Identify Profitable Search Terms
   • Filter your search term report for ACOS between 0.1% and 20%-30%.
2. Check Match Types
   • Verify if these terms are already targeted under exact, broad, or phrase match types.
3. Campaign Setup
   • Create campaigns targeting these search terms under broad, phrase, and exact match types.
   • Test all three match types to determine the best-performing one.

4. Optimize Campaign Structure

What is it?

Optimizing your campaign structure means organizing your ads in a clear and effective way. This includes grouping similar products, using the right keywords, and setting proper budgets.

Example

If you’re selling different types of shoes sports shoes, formal shoes, and casual shoes – you should create separate campaigns for each category. This ensures your ads are highly targeted and budgets are properly distributed.

Best Practices

1. Simplify Campaigns
   • Limit each campaign to a single ad group with no more than five keywords.
2. Focus on Profitable Keywords
   • Audit campaigns to identify high-performing keywords.
3. Adjust Budgets
   • Start with a minimum budget of Rs 1000 and scale high ROAS campaigns.

5. Leverage Search Query Performance Report (Bonus Strategy)

What is it?

The Search Query Performance Report is a powerful tool in Brand Analytics for brand-registered sellers. It reveals which search terms customers use to find products, helping you target the right audience.

Example

If you sell skincare products, this report can show you that customers are searching for “natural face moisturizer” but aren’t clicking on your product. You can then update your product listings and ads to include this keyword, boosting visibility and sales.

How to Use

1. Access the Report
   • Go to Brand Analytics → Search Query Performance Report.
2. Analyze Data
   • Identify keywords your product is indexed and ranked for.
3. Take Action
   • Launch campaigns targeting high search volume keywords.

Final Thoughts

If you’re a small business owner looking to grow on Amazon, these strategies are the perfect starting point. Whether you’re just getting started or trying to scale, using the right approach can make a big difference in your sales.

If you want to start small and stay focused, try the Single Keyword Campaign Strategy first. It’s simple, budget-friendly, and perfect for small businesses. By targeting just one highly relevant keyword, you can reach customers actively searching for your product without wasting money on broad ads.

On the other hand, if you plan to expand into a specific market like Europe, focus on optimizing your campaign structure and using the Search Query Performance Report. This way, you can understand what European customers are searching for and adjust your ads and product listings to match their needs. Organizing your campaigns by country or product type helps you manage your budget better and reach the right audience.

Every small business grows at its own pace, but these strategies are proven to work and can help you get ahead faster. Have you tried any of these methods yet? Share your results in the comments below, and stay tuned for more tips to help you grow your Amazon business worldwide!

Conclusion

See how simple it is to start boosting sales with Amazon ads?

With the right mix of strategies, you can master effective Amazon ad campaigns and take your small business global.

Ready to grow?

Share your results with us on our social media and stay tuned for more tips on sales optimization techniques and Amazon ads for e-commerce growth!

FAQ’s for Boosting Sales with Amazon Ads

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