Best Products to Sell on Amazon in 2025

Are you an eCommerce seller wondering what to sell on Amazon and how to select products that maximise your business potential?

Then don’t worry, we have got you covered.

As businesses from diverse industries increase their presence on Amazon to reach customers directly, the platform is becoming a perfect place to sell products nationally as well as internationally.

In this article, we will look into popular product categories on Amazon, share effective strategies to sell them, and highlight common mistakes that new sellers should avoid.

Factors to Consider for Selecting the Right Product Mix

For new sellers, it is important to know how to choose the right product category to build a profitable business. The right product can help boost customer engagement, empowering businesses to succeed in the competitive e-commerce space.

It’s important to pay attention to various aspects of businesses when selecting what to sell on Amazon. Some of these factors are:

• Profit Margins: Look into the different costs involved in selling products online.
  Select products that are easy to package and ship. Did you know that nearly 30% of profits can be eaten up by Amazon fees, shipping fees, and other possible expenses in certain niches?
  Further, choose products that are non-perishable. Products with longer life span can help minimise loss due to unforeseen circumstances.
• Quality: Choosing high-quality materials will make your products stand out from that of your competitors.
• High-Demand Products: Conduct a research to identify high-demand products. It is essential for you to know what is trending within the online marketplace.
• Seasonal Items: You can decide if you want to sell seasonal products and items that enjoy high demand during certain times of the year.
  Pro Tip: Make the most of the festive season to reach a wider audience.

What Are the Most Profitable Amazon Categories

E-commerce has revolutionized the way we buy and sell products. Platforms like Amazon and eBay have transformed the online marketplace. Today, Amazon has become a preferred destination for vendors to sell their products to a global audience.

According to the survey conducted by Jungle Scout in 2025, the following categories proved to be most profitable on Amazon in the same year:

Table: Top 10 Amazon Product Categories, 2025

1	Home and Kitchen
2	Beauty and Personal Care
3	Clothing, Shoes and Jewlery
4	Toys and Games
5	Health and Household
6	Baby Care
7	Electronics
8	Sports and Outdoors
9	Pet Supplies
10	Office Supplies

Best Products to Sell on Amazon

Let’s identify some products you can sell within specific categories on Amazon. The suggested products will likely attract more customers, helping businesses become profitable.

Trending and Seasonal Products

• Tech Accessories: Smartwatch bands, phone stands, and wireless chargers.
• Eco-Friendly Products: Reusable bags, bamboo toothbrushes, and stainless steel straws.
• Holiday Decorations: Fairy lights, ornaments, and themed tableware.

Health and Wellness Products

• Fitness Gear: Resistance bands, yoga mats, and dumbbells.
• Organic Skincare: Natural oils, scrubs, and face masks.
• Health Supplements: Collagen powder, vitamins, and protein bars.

Home and Kitchen Essentials

• Storage Solutions: Vacuum storage bags, drawer organizers, and spice racks.
• Cooking Tools: Air fryer accessories, silicone baking mats, and utensils.
• Decorative Items: Throw pillows, LED lights, and artificial plants.

Fashion and Accessories

• Jewelry: Minimalist necklaces, bracelets, and earrings.
• Apparel: Athleisure, graphic t-shirts, and baby clothing.
• Accessories: Sunglasses, scarves, and handbags.

Pet Products

• Pet Grooming Supplies: Brushes, shampoos, and nail clippers.
• Pet Toys: Chew toys, cat tunnels, and interactive games.
• Pet Accessories: Collars, leashes, and travel carriers.

Hobby and Leisure Items

• DIY Craft Kits: Painting by numbers, embroidery kits, and resin molds.
• Outdoor Gear: Camping hammocks, portable grills, and water bottles.
• Board Games and Puzzles: Family games and educational toys.

Office Supplies and Productivity Tools

• Ergonomic Equipment: Desk risers, chair cushions, and laptop stands.
• Organizers: Planners, sticky notes, and pen holders.
• Tech Gadgets: Noise-canceling headphones, webcams, and USB hubs.

Baby and Kids Products

• Educational Toys: Building blocks, flashcards, and STEM kits.
• Baby Essentials: Swaddles, bibs, and portable changing pads.
• Kids Room Decor: Nightlights, wall decals, and storage bins.

How to Understand Different Product Trends and Conduct Market Research

Amazon is used across different countries worldwide and offers products to suit varied demands. Businesses can use online tools such as Jungle Scout and Helium 10 to look into competitive prices, market trends, and the best-selling products among different industries. 

Businesses can also look into product reviews and customer feedback to understand what they want and which are the top-selling items.

Amazon search is one of the free tools that you can use to analyse patterns in specific niches, spot popular and upcoming products, and explore new opportunities. It enables you to narrow down your search even within subcategories.

Common Mistakes to Avoid

Here are some mistakes all new sellers on Amazon should avoid:

1. Do not sell oversaturated products
   This can result in reduced-profit margins and lower demand for your products. Conduct a thorough research before venturing into any category.
2. Do not forget about customer service and product quality
   Poor quality items can result in low customer service and reviews. Amazon sellers should ensure they focus on quality and their customer needs.
3. Do not forget about shipping costs
   To become a reliable and successful Amazon seller, you should always ensure you look into shipping costs, seller fees, and if there are any unexpected costs. 

Bonus Tip

Here are our top three suggestions for new Amazon sellers that can help them create a successful business:

1. Look at Low-Risk Items: You can look into low-risk and low-cost items. This ensures that you understand the process of selling on Amazon before committing to larger products and investments.
2. Brand Identity: New Amazon sellers should focus on building their brand identity online and offer unique products to gain an edge over their competitors.
   Achieve this by offering unique or personalised packaging designs to enhance customer experience. This will help you expand your business and stand out from other Amazon sellers.
3. Look into Competitive Rates/Pricing: New Amazon sellers should ensure that they set competitive prices and rates for their products. This will help you avoid any stockouts and make a profit by meeting market demands.

Conclusion

Selling on Amazon and picking the right products can be difficult. 

However, by following the right steps, researching the market, and looking into good quality products, your business on Amazon can succeed and significantly increase in the coming years. 

As the Amazon marketplace  is evolving, new sellers need to understand their customer preferences and industry trends to thrive in the market. 

Remember, as a new Amazon seller, make sure to embrace change and stay informed about the latest trends to increase your chances of building a successful business.