Choosing the Right Amazon Seller Plan: Individual vs Professional

Thinking about selling on Amazon but not sure which plan is right for you? Should you start small, or are you ready to grow and maximize your sales? If you’ve been wondering which plan will give you the best value, you’re in the right place.

Amazon offers two selling plans: Individual and Professional. Each plan has different benefits, and choosing the right one can make a big difference in your success. So, let’s break it down in a simple way to help you decide!

Understanding Amazon Seller Plans

The key difference between the individual and professional accounts lies in their fees and available features.

Individual Seller Plan

The individual plan is suited for sellers who sell fewer than 40 items per month and prefer to avoid a monthly subscription fee. However, they are charged a fee of $0.99 for each item sold. If you’re just getting started and don’t expect to sell more than 40 items per month, the Individual plan is a good option.

• Cost: $0.99 per item sold (plus additional fees)
• Best For: Sellers with fewer than 40 sales per month
• Features: Basic listing tools, limited access to reports
• Ideal User: Hobbyists, casual sellers, or those testing Amazon’s platform

Professional Seller Plan

The professional plan, on the other hand, is designed for sellers who expect to sell more than 40 items per month. This plan requires a monthly subscription fee of $39.99 but eliminates the per-item fee. Additionally, professional sellers benefit from advanced features such as bulk listing, advertising tools, and eligibility for top placement on product detail pages. If you plan to sell more than 40 items a month, the professional plan is a better choice.

• Cost: $39.99 per month (flat fee) plus additional selling fees
• Best For: Sellers exceeding 40 sales per month
• Features: Bulk listing, advertising tools, sales analytics, eligibility for Buy Box placement
• Ideal User: Growing businesses, brands, and high-volume sellers

Let’s Break this Down with an Example

Imagine two sellers, both passionate about handcrafted products but operating at different scales. One is a small handicraft seller who creates unique pieces in limited quantities, selling about 50 items per month. The other is a mid-sized handicraft seller with a steady customer base, managing to sell around 100 items monthly.

The small seller chooses the Individual Plan because it seems like the easier option—no monthly commitment, just a simple per-item fee. Meanwhile, the mid-sized seller, expecting consistent sales, opts for the Professional Plan.

Let’s do the math.

Seller Type	Plan Type	No. of Items Sold	Cost per Item	Monthly Subscription	Total Cost
Small Handicraft Seller	Individual Plan	50	$0.99 per item	No subscription fee	$49.50
Mid-Sized Handicraft Seller	Professional Plan	100	No per-item fee	$39.99 per month	$39.99

Now, here’s the real question: which seller is making the smarter financial decision? At first glance, the Individual Plan seems like a great deal—no commitments, no upfront costs. But as sales grow, so do the fees. The small seller, despite selling half as many products, is actually paying more than the mid-sized seller, simply because of how their plan is structured. Wouldn’t it make more sense to switch to the Professional Plan once sales cross 40 items per month?

So, if you’re a seller, where do you stand? Are you just starting out, testing the waters with a few sales here and there? Or are you seeing a steady demand for your products? If you’re selling more than 40 items a month, why pay more when you could be keeping more of your profits?

Why Choose a Professional Seller Account

Still unsure about upgrading to a Professional plan? Here are some big advantages that might help you decide:

• Win the Buy Box: Ever seen the “Add to Cart” or “Buy Now” button on a product page? That’s the Buy Box, and about 82% of Amazon sales happen through it! Professional sellers are eligible to compete for it, which can boost your sales.
• Sell in Gated (Restricted) Categories: Some product categories on Amazon require approval to sell in. Professional sellers can apply to sell in these gated categories, which can open up more opportunities.
• Bulk Listing: If you’re managing a large inventory, manually listing items can be a nightmare. With the Professional plan, you can upload products in bulk and make life easier.
• Use Third-Party Software: A Professional plan lets you connect with tools that help you track inventory, manage bookkeeping, and simplify orders, saving you time and reducing mistakes. If you’re managing a large inventory, manually listing items can be a nightmare. With the Professional plan, you can upload products in bulk and even integrate third-party inventory management tools to make life easier.
• Advertise and Promote Your Products: Want your products to appear on the first page of search results and boost sales? Professional sellers get access to Sponsored Product Ads, which put your products in front of the right customers. This is a huge advantage over Individual sellers.

Comparison Table: Individual Seller Plan Vs Professional Seller Plan

Feature	Individual Plan	Professional Plan
Subscription Fee	$0.99 per item sold	$39.99 per month
Listing Products	One at a time	Bulk listing tools
Inventory Management	Individual entries	Bulk management
Order Fulfillment	Manual processing	Advanced options
Pricing Tools	Static pricing only	Dynamic pricing
Access to Reports	Basic reports	Detailed analytics
Promotions and Advertising	Not available	Available
Eligibility for Buy Box	Not eligible	Eligible
Additional Users	Single user	Multiple user access
Branding Tools	Not available	Enhanced brand tools
API Integration	Not available	Available
Restricted Categories Access	Not eligible	Eligible to apply
Fulfillment by Amazon (FBA) Access	Available	Available
Amazon Marketplace Web Service (MWS)	Not available	Available

By understanding these distinctions, you can select the plan that best aligns with your business goals and operational needs.

Factors to Consider When Choosing a Plan

Before making a decision, ask yourself these questions:

• How many products do I plan to sell each month?
  If it’s under 40, stick with the Individual plan. If it’s more, go Professional.
  
• What’s my budget for fees?
  Individual sellers pay per sale, while Professional sellers pay a fixed monthly fee.
  
• Do I need advanced tools?
  If you want bulk listing, detailed reports, or advertising options, the Professional plan is better.
  
• Am I planning to grow my business?
  If you’re thinking about scaling up, a Professional account will help you manage the growth.
  
• Do I need marketing tools?
  Advertising and brand management tools are only available with the Professional plan.

For example, if you sell handmade crafts occasionally, the Individual plan might be perfect. But if you’re selling electronics or trending products, the Professional plan will give you more tools to compete.

How to Switch Between Selling Plans

Good news! You can switch between Individual and Professional plans anytime. Here’s how:

Steps to Switch Plans

1. Log in to Amazon Seller Central
2. Click on the gear icon in the top-right corner
3. Select Account Info from the dropdown menu
4. Navigate to Manage Your Services > Selling on Amazon
5. Choose Professional or Individual, then click Apply Changes

Important Notes When Switching

• Upgrading to Professional: Your subscription starts immediately, and you get access to all advanced tools right away.
• Downgrading to Individual: If you use services that require a Professional plan, you’ll need to cancel them first.

Tips for a Smooth Transition

Switching plans is easy, but here are some tips to avoid issues:

• Review Your Business Goals: Before switching, check if the new plan fits your needs.
• Check Your Enrollments: Some services, like advertising and bulk listing, won’t be available if you downgrade.
• Plan Around Your Billing Cycle: Switching at the right time can help avoid extra charges.
• Monitor Your Sales: Keep an eye on your sales after switching to make sure everything runs smoothly.
• Ask for Help: If you have any questions, Amazon Seller Support is always available.

Final Thoughts: Which Plan Should You Choose

Both plans have their benefits—it all depends on what works best for you. If you’re just starting out and testing the waters, the Individual selling plan is a simple and cost-effective way to begin. But if you are serious about your business and want to scale up, the Professional plan offers powerful tools to help you succeed.

So, are you ready to start selling on Amazon? Pick the plan that fits your business today, and remember—you can always upgrade when you’re ready to take things to the next level! Start small, see how it goes, and upgrade depending on your business needs.

Frequently Asked Questions