AI Overview
Amazon Seller Central is the all-in-one dashboard for managing your online business on Amazon. From listing products and handling shipping to tracking sales and performance – it empowers sellers to scale efficiently. With millions of customers at your fingertips, mastering Seller Central is key to staying competitive in today’s global e-commerce market.
If you are an e-commerce seller and still not aware of Amazon Seller Central, then you are missing out on a great deal.
With over 2 million active sellers and nearly 310 million customers worldwide, Amazon has earned its reputation as one of the world’s largest online retailers.
But is running a profitable business on Amazon really as easy as it seems?
Today we will tell you how you can use Amazon Seller Central dashboard to take care of various tasks, including product listing, shipping, and sales tracking, among other operations to maximise your business potential.
If you do not want to get behind in the race of e-commerce, then stick with us till the end to understand how to make the most of the Amazon Seller Central and grow your online business successfully.
Amazon Seller Central: A One-Stop Destination to Scale Your Business
Amazon Seller Central is a one-stop destination that helps online sellers to manage, strategize, and grow their e-commerce business on Amazon.in.
With the massively growing competition in the e-commerce industry, it is not as easy as it sounds to grow your Amazon customer base.
Running a profitable business demands constant work, strategic planning, and management. This is where Amazon Seller Central comes in the picture. The dashboard offers a suite of tools to help you grow your online business without stressing out.
Amazon Seller Central Dashboard Can be Used for:
- Listing Products
- Handling Shipping and Logistics
- Monitoring Sales and Payments in Real Time
- Recording and Analysing Customer Feedback
- Accessing Seller Programs
How to Get Started: A Quick Guide
To start your business on Amazon.in, the first step that you need to take is to register and create an account on the Seller Central website.
But wait!
Do you know that all you need to register on Seller Central are contact details, GST number, bank account, and pan number.
Here is a complete breakdown of the registration process:
📋 How to Register on Amazon Seller Central
- Go to sellercentral.amazon.in, then select Start Selling → Create New Account.
- Enter your business name as per your GSTIN. Your mobile number will be verified via OTP.
- Add business details including entity name, product types, and registered business address.
- Add your tax details. Once submitted, you’ll get access to your Seller Central dashboard.
- Continue on the page. Add products using their names or barcodes via the Amazon Catalog. If a category isn’t listed, click I am adding a product not sold on Amazon.in.
- Provide product details like price and quantity. Select Save → Finish.
- Upload your digital signature and select Launch your Business. You’re now ready to manage operations via the Seller Central dashboard.
The Dashboard: Its Working and Features
The dashboard provides registered users with various informative data tabs by default.
🔍 Key Features of Your Amazon Seller Dashboard
Here’s how the Seller Central dashboard helps you manage, optimize, and grow your Amazon business efficiently.
Monitor your order status in real time.
Keep a record of buyer communication and access it anytime.
Track sales and revenue within 24 hours or view the past 30 days.
See which of your products are featured as “Best Deals” to customers.
Stay informed of your performance: Good, Fair, At Risk, or Critical.
Check your seller rating and improve trust with buyers.
View available funds updated in real time with sales and returns.
Add or edit product listings with ease.
Use A+ Content and promotions to increase visibility and reach.
Explore Amazon’s tools, programs, and guidance to expand your business.
Watch this video to learn more about the dashboard and various tools designed to ease your export journey:
Knowledge Resources for Sellers
These three are all you need to remain up to date and widen your knowledge as an Amazon seller:
- Seller University- Everything you need to know about the Seller Central Dashboard and selling on Amazon.in.
- Seller Forums – Can’t find specific information and require extra assistance? Get connected with experienced sellers via Seller Forums – a community of 10 lakh+ sellers on Amazon, and get your queries resolved with complete guidance.
- News- A pro seller always remains up to date with marketplace whereabouts and latest industry news.
Seller Central: Cost and Accessibility
Once you are done with registering on Amazon, you need to select a selling plan—Individual or Professional—based on your business needs. Now you will be able to access your Seller account.
Visit sell.amazon.com to sign in or go to the upper-right corner to log in to your account whenever you want.
Furthermore, the flexible options offered by Amazon allows you to choose the right combination for your business. The Amazon store cost depends on your selections – the selling plan, fulfillment strategy, product categories, and others.
Hidden Gems: Become a Successful Amazon Seller and Create Your Own Brand Story
Why worry when you can get all your work done using Amazon’s hidden gems. As a seller, if you are aware of these, then you can get your things done efficiently and take your business to the next level.
A+ Content Manager
An engaging brand description is what you need to attract potential customers. This feature empowers you to write highly attractive and informative descriptions for your product.
Service Provider Network (SPN)
Launch and expand your Amazon business with SPN – a network of third-party service providers listed with Amazon.
Amazon Seller App: Now Your Business is in your Pocket
The Amazon Seller App for mobile devices empowers you to operate your business on the go. Access most of the features from the dashboard with this Seller Central mobile version, managing your business from anywhere in the world.
Says: “Seller University programs like Go Local and Automate Pricing can help Amazon sellers increase their sales to 2X.”
How to Use the App:
Conclusion
Amazon Seller Central is that friend of yours who guides you in every step of your ecommerce journey. Understand the dashboard, it working, and learn how to make the best use of this tool in order to succeed as an Amazon seller.
Confidently navigate both domestic and cross-border trade and succeed in the competitive global marketplace using this powerful tool by Amazon.
Happy Shipping!
