Amazon Seller Central: A Complete Guide to the Dashboard
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If you are an e-commerce seller and still not aware of Amazon Seller Central, then you are missing out on a great deal.
With over 2 million active sellers and nearly 310 million customers worldwide, Amazon has earned its reputation as one of the world’s largest online retailers.
But is running a profitable business on Amazon really as easy as it seems?
Today we will tell you how you can use Amazon Seller Central dashboard to take care of various tasks, including product listing, shipping, and sales tracking, among other operations to maximise your business potential.
If you do not want to get behind in the race of e-commerce, then stick with us till the end to understand how to make the most of the Amazon Seller Central and grow your online business successfully.
Amazon Seller Central: A One-Stop Destination to Scale Your Business
Amazon Seller Central is a one-stop destination that helps online sellers to manage, strategize, and grow their e-commerce business on Amazon.in.
With the massively growing competition in the e-commerce industry, it is not as easy as it sounds to grow your Amazon customer base.
Running a profitable business demands constant work, strategic planning, and management. This is where Amazon Seller Central comes in the picture. The dashboard offers a suite of tools to help you grow your online business without stressing out.
Amazon Seller Central Dashboard can be used for:
- Listing products
- Handling shipping and logistics
- Monitoring sales and payments in real time
- Recording and analysing customer feedback
- Accessing Seller Programs
How to Get Started: A Quick Guide
To start your business on Amazon.in, the first step that you need to take is to register and create an account on the Seller Central website.
But wait!
Do you know that all you need to register on Seller Central are contact details, GST number, bank account, and pan number.
Here is a complete breakdown of the registration process:
- Go to sellercentral.amazon.in. Then, select < Start Selling < Create New Account.
- Enter the name of your business as per your GSTIN. Mobile number will be verified through OTP.
- Add your business details, including entity name, products, and business address.
- Add tax details. Now you can access your dashboard and take further actions.
- Continue on the page. Add products with respective names or barcodes under designated categories. This can be done using the Amazon Catalog. In case the category is not present, then click on < I am adding a product not sold on Amazon.in.
- Add necessary product information like the price and quality. Select < Save < Finish.
- Lastly, upload the digital signature and select < Launch your Business. Now, operate your business confidently using the Seller Central Dashboard.
The Dashboard: Its Working and Features
The dashboard provides registered users with various informative data tabs by default.
Orders – Monitor your order status in real time.
Buyer Messages – Keep a record of your buyers’ messages and access them whenever you want.
Today’s Sales – Keep an eye on sales and revenue generated within 24 hours. You also get the option to view information pertaining to past sales (up to 30 days).
Buy Box Wins – If your product wins and makes it to the buy box, it will be showcased as the “best deal”. The option helps access and view the number of products that have been highlighted as the best deal to customers.
Account Health – Know if your business account is doing well based on the performance target, as it gets classified as Good, Fair, At Risk or Critical. An account with poor health may get deactivated as per Amazon standards, to make sure that you and your customers have a great experience.
Customer Feedback – Check your overall rating as a seller on the platform. Better ratings can increase customer interest in your products.
Total Balance – Check the available funds instantly. It can fluctuate in case of sales and returns.
Here are some of the many features that can help you better manage your Amazon store.
Catalogue – Add and edit product listings.
Advertising – Increase your reach and attract customers with the help of A+ Content Manager and other promotional strategies, including deals and coupons.
Growth – Access services provided by Amazon.in, including marketplace product guidance and selling programmes, to expand your business.
Watch this video to learn more about the dashboard and various tools designed to ease your export journey:
Knowledge Resources for Sellers
These three are all you need to remain up to date and widen your knowledge as an Amazon seller:
- Seller University– Everything you need to know about the Seller Central Dashboard and selling on Amazon.in.
- Seller Forums – Can’t find specific information and require extra assistance? Get connected with experienced sellers via Seller Forums – a community of 10 lakh+ sellers on Amazon, and get your queries resolved with complete guidance.
- News– A pro seller always remains up to date with marketplace whereabouts and latest industry news.
Seller Central: Cost and Accessibility
Once you are done with registering on Amazon, you need to select a selling plan—Individual or Professional—based on your business needs. Now you will be able to access your Seller account.
Visit sell.amazon.com to sign in or go to the upper-right corner to log in to your account whenever you want.
Furthermore, the flexible options offered by Amazon allows you to choose the right combination for your business. The Amazon store cost depends on your selections – the selling plan, fulfillment strategy, product categories, and others.
Hidden Gems: Become a Successful Amazon Seller and Create Your Own Brand Story
Why worry when you can get all your work done using Amazon’s hidden gems. As a seller, if you are aware of these, then you can get your things done efficiently and take your business to the next level.
A+ Content Manager
An engaging brand description is what you need to attract potential customers. This feature empowers you to write highly attractive and informative descriptions for your product.
Service Provider Network (SPN)
Launch and expand your Amazon business with SPN – a network of third-party service providers listed with Amazon.
Amazon Seller App: Now Your Business is in your Pocket
The Amazon Seller App for mobile devices empowers you to operate your business on the go. Access most of the features from the dashboard with this Seller Central mobile version, managing your business from anywhere in the world.
Says: “Seller University programs like Go Local and Automate Pricing can help Amazon sellers increase their sales to 2X.”
How to Use the App:
Conclusion
Amazon Seller Central is that friend of yours who guides you in every step of your ecommerce journey. Understand the dashboard, it working, and learn how to make the best use of this tool in order to succeed as an Amazon seller.
Confidently navigate both domestic and cross-border trade and succeed in the competitive global marketplace using this powerful tool by Amazon.
Happy Shipping!