If you’re running a Shopify store, you’re likely no stranger to digital advertising. And let’s be real – nothing stings quite like pouring money into ads and not seeing the return you expected. The magic phrase comes in here: Improve Ad ROAS on Facebook and Google Ads.

ROAS, or Return on Ad Spend, is the ultimate metric for understanding whether your campaigns are truly profitable. But here’s the kicker: improving ROAS isn’t about throwing more money at your campaigns. It’s about getting smarter with your tools, strategies, and analytics.

In this post, we’re diving into the Shopify apps that can seriously level up your ad game, so you can improve Ad ROAS on Facebook and Google Ads with data-driven decisions and high-impact execution.

AdScale – AI Ad Automation and Optimization

If you want a head start with ad optimization tools, AdScale is a Shopify app worth checking out. It uses AI to create, manage, and optimize ads across both Facebook and Google, making it a powerhouse for busy store owners.

Why it works:

• It automates campaign creation using your store data
• Offers campaign automation features like daily budget and bid adjustments
• Delivers insights through analytics dashboards to help you monitor performance
• Helps with audience segmentation so you’re reaching the right shoppers

If you’re looking to improve Ad ROAS on Facebook and Google Ads, automation + Data = a no-brainer

Trackify X – Advanced Facebook Pixel App

Want better conversion tracking and retargeting strategies? Trackify X might be your new best friend. This app allows you to fine-tune your Facebook Pixel and improve the quality of data being fed into your campaigns.

Highlights

• Multiple pixel support for advanced audience segmentation
• Deep integration with Shopify for granular conversion tracking
• Helps with retargeting strategies by building more accurate custom audiences

Better tracking means better retargeting, and better retargeting almost always leads to improved ROAS

Google and YouTube Ads by Clever

This app is perfect for Shopify merchants looking to run effective Google Ads without the headache. Clever’s app helps set up campaigns while optimizing them with Google’s machine learning.

What you get:

• Smart campaign suggestions tailored to your store
• Built-in A/B testing for ad creatives and keywords
• Seamless integration with Google Shopping

By aligning your Google Ads strategy with real store data, you’re setting yourself up to improve Ad ROAS on Facebook and Google Ads—especially on the Google side of the equation.

RetargetApp – Retargeting Made Easy

As the name suggests, RetargetApp is all about one thing: retargeting strategies that convert. Retargeting is one of the most effective tactics to improve Ad ROAS on Facebook and Google Ads, because it targets people already familiar with your brand.

Why users love it:

• Automated retargeting ads on Facebook and Instagram
• Focus on dynamic product ads, which are known to perform well
• Easy-to-understand analytics dashboards for tracking your Return on Ad Spend (ROAS)

Sometimes people just need a second (or third) reminder—and retargeting makes that happen.

OptiMonk – Exit-Intent Popups and CRO Tools

While not an ad tool per se, OptiMonk supports your ad spend by helping convert the traffic you already have. Think popups, upsells, and smart offers that reduce bounce and boost conversions.

Features that help boost ROAS:

• Behavior-based targeting for audience segmentation
• A/B testing on popups and offers
• Syncs with Facebook for retargeting list creation

When you combine ad optimization tools with on-site conversion techniques, you’re building a full-funnel strategy to improve Ad ROAS on Facebook and Google Ads.

Lifetimely – Profit and LTV Analytics

You can’t improve what you don’t measure. Lifetimely goes beyond surface-level metrics and helps you analyze long-term customer value, a major win for conversion tracking and strategic scaling.

Top Benefits:

• Tracks Return on Ad Spend (ROAS) across all marketing channels
• Insightful analytics dashboards tailored for Shopify merchants
• Customer cohort analysis for deeper audience segmentation

It’s not just about what’s working now—it’s about knowing what will keep working in the long run.

7. Seguno: Email Marketing

Wait—email marketing to improve ad ROAS? You bet. While Seguno focuses on email, it plays a powerful supporting role in your paid ad strategy. Here’s how: by nurturing leads acquired from paid ads, you reduce dependency on retargeting and drive more conversions from every click.

ROAS-boosting features:

• Use email flows to convert abandoned visitors (after clicking ads)
• Syncs with Facebook Custom Audiences for audience segmentation
• Great for A/B testing subject lines and timing

Improve Ad ROAS on Facebook and Google Ads by making sure the traffic you’re paying for doesn’t go cold.

8. Conversion Tracking Pro by Cometly

This one’s a must-have for merchants serious about conversion tracking accuracy. Especially with increasing data privacy regulations, getting accurate attribution is harder than ever. Conversion Tracking Pro bridges the gap.

Why it’s effective:

• Tracks conversions with server-side tagging
• Reduces lost data, improving Facebook and Google’s optimization algorithms
• Helps ensure your ad optimization tools are working with clean data

Better tracking = better optimization = higher Return on Ad Spend (ROAS).

9. OnePixel – Multi-Platform Pixel Manager

If you’re running ads on more than just one platform, managing multiple pixels can get messy. OnePixel is a unified solution for installing and managing Facebook, Google, TikTok, and other pixels on your Shopify store.

Features to help improve ROAS:

• Easy setup for multiple ad platforms
• Custom event tracking for advanced conversion tracking
• Segments users for retargeting strategies and lookalike audiences

With OnePixel, your audience segmentation and analytics will be sharper across the board.

10. Vitals – All-in-One Marketing Toolkit

Vitals is one of the most versatile Shopify apps and comes packed with over 40 tools—many of which support conversion tracking, A/B testing, and analytics dashboards.

Key ROAS-boosting tools inside Vitals:

• On-site popups to capture leads from paid ad traffic
• Upsell/cross-sell features that increase average order value (AOV)
• Advanced A/B testing to refine offers

When paired with solid ad traffic, Vitals helps squeeze more revenue out of every visit, effectively helping you improve Ad ROAS on Facebook and Google Ads.

11. Glew.io – Advanced Ecommerce Analytics

If you’re looking to go deep on the data side, Glew.io is a comprehensive analytics dashboard tool built specifically for e-commerce. It connects your Shopify data with Facebook, Google Ads, and more.

Why marketers love it:

• Deep ROI reporting for every ad channel
• Tracks Return on Ad Spend (ROAS) by campaign, channel, and product
• Uncovers opportunities through audience segmentation and product analytics

Data without action is just noise—but Glew.io gives you the data you need to act and improve.

12. ReConvert Upsell & Cross Sell

Driving traffic to your store with paid ads? Great. Now let’s maximize the value of each visitor. ReConvert focuses on post-purchase upsells, increasing revenue from the same customer, which massively boosts ROAS.

Top features:

• Personalized upsells based on purchase behavior
• Advanced A/B testing to find the best-performing offers
• Deep integration with Shopify’s checkout

By increasing LTV immediately after conversion, ReConvert makes your ad spend go further.

13. Feed for Google Shopping by Simprosys

A great Google Shopping feed can make or break your Google Ads performance. This app ensures your product data is optimized and up-to-date, improving your visibility and click quality.

How it boosts ROAS:

• Syncs product feed with Google Merchant Center
• Includes custom labeling and product segmentation
• Ensures eligibility for advanced ad formats like Smart Shopping

Better product data = better ad performance = improved Return on Ad Spend (ROAS).

Final Thoughts

At the end of the day, if you’re looking to improve Ad ROAS on Facebook and Google Ads, you need more than luck—you need the right ad optimization tools, retargeting strategies, and conversion tracking mechanisms in place.

These Shopify apps don’t just make your life easier; they make your ad spend smarter. From A/B testing and campaign automation to intelligent analytics dashboards and hyper-targeted audience segmentation, these tools are designed to help you do one thing: grow profitably.

So go ahead, experiment, analyze, and optimize. Your higher ROAS is just a few clicks away.

FAQs